Category: featured

ICD wins the CII India Design Excellence Award in the Interaction Design category ‘website, infographics and online ads’ for a website on studio potter Ira Chaudhuri, an eminent artist in the field of studio pottery—a lesser-known art form that is distinct from commercial art. The platform explores and appreciate Ira’s work by giving a view… Continue reading Ira Chaudhuri website wins CII Design Excellence Award 2016

Al Jazeera news group in conversation with Itu on the design of the new 2000 currency note, introduced by the GoI at the onset of its demonetisation drive.

BIG-GAME design studio, Switzerland presented a retrospective selection of 10 products designed over the past 10 years. Each of the products designed by BIG-GAME was paired with one item found in India, selected by us. The 10 finds posed Indian counterpoints to BIG-GAME’s products that related to them, explained and contextualized them in unexpected ways.… Continue reading ICD curates the BIG-GAME Q&A

Aurobind Patel writes for Platform Magazine’s 10th anniversary edition on Itu and his relationship with graphic design. This piece was carried in the Sep/Oct 2015 issue. Aurobind Patel is known for an expertise in graphic design. He has contributed as a Design Consultant for several leading newspapers like India Today, The Daily Telegraph and The… Continue reading Aurobind Patel writes about Itu and his relationship with graphic design

Itu joined the International Packaging Conclave as a speaker. He discussed the three purchase formats: general trade, modern trade, and e-commerce. The similarities and differences among these formats, its affect on the buying experience and how it impacts packaging. Here are some selective shots of the presentation and the event. 

Itu talks about the history of design in India at the India International Centre, New Delhi. He covered the origin of design in India, the influences of early Indian designers, how design at its essence is ‘thinking that leads to making things’ and how designers today must focus on separating making from thinking. Watch the… Continue reading a talk on the History of Design in India at India International Centre

Deepak Manchanda from Packaging South Asia interviewed Itu on packaging, brand logos, advertising and the importance of their synergy. Not only was Itu extensively quoted, our work (Haldiram’s Boletos’s pack design and Wild Stone deodorants’ can designs) was also featured twice in his article ‘Hum Logo’, which is about how brand logos and packaging relate… Continue reading The synergy of packaging, logos and advertising

Kyoorius Magazine interviewed Itu on his journey in design, his love for calligraphy and training young designers. When it comes to design, personal and professional life almost seamlessly integrate for Itu Chaudhuri, lead partner, Itu Chaudhuri Design (lCD). Design became a fundamental part of his life the moment he was born into the family of… Continue reading kyoorius 2015 covers Itu’s life in design and the journey so far

Platform Magazine interviewed Itu on his parents’ art’s influence on his design and his interest in calligraphy. Itu Chaudhuri is, of course, known well for the work done by his eponymously named firm Itu Chaudhuri Design. But he is even better known amongst fellow designers as a typophile, systems thinker and an articulate practitioner of… Continue reading Exploring Itu’s interest in calligraphy, type and design

Itu Chaudhuri writes for Outlook Traveller on his visit to Helsinki, the World Design Capital 2012. This piece was carried in the August 2010 issue. You already know Finland, though you may not know you know. There’s so much above the surface, rather than hidden below, that you can miss it altogether. Take my story, for… Continue reading Eyes Wide Open: A travelogue celebrating design in Helsinki