It all started with a lament for the old packet of Gems, the iconic Cadbury brand that is embedded in memory as an essential currency of happiness and reward, as also a failsafe birthday cake decoration. Saying goodbye to our precious memories also makes us reflect on a legacy, for the next generation, that has… Continue reading We are Still Like this Only: Packaging Nostalgia, the Indian Way
Aurobind Patel writes about Itu and his relationship with graphic design
Aurobind Patel writes for Platform Magazine’s 10th anniversary edition on Itu and his relationship with graphic design. This piece was carried in the Sep/Oct 2015 issue. Aurobind Patel is known for an expertise in graphic design. He has contributed as a Design Consultant for several leading newspapers like India Today, The Daily Telegraph and The… Continue reading Aurobind Patel writes about Itu and his relationship with graphic design
a talk on retail formats, their affect on packaging and the buying experience
Itu joined the International Packaging Conclave as a speaker. He discussed the three purchase formats: general trade, modern trade, and e-commerce. The similarities and differences among these formats, its affect on the buying experience and how it impacts packaging. Here are some selective shots of the presentation and the event.
a talk on the History of Design in India at India International Centre
Itu talks about the history of design in India at the India International Centre, New Delhi. He covered the origin of design in India, the influences of early Indian designers, how design at its essence is ‘thinking that leads to making things’ and how designers today must focus on separating making from thinking. Watch the… Continue reading a talk on the History of Design in India at India International Centre
The synergy of packaging, logos and advertising
Deepak Manchanda from Packaging South Asia interviewed Itu on packaging, brand logos, advertising and the importance of their synergy. Not only was Itu extensively quoted, our work (Haldiram’s Boletos’s pack design and Wild Stone deodorants’ can designs) was also featured twice in his article ‘Hum Logo’, which is about how brand logos and packaging relate… Continue reading The synergy of packaging, logos and advertising
kyoorius 2015 covers Itu’s life in design and the journey so far
Kyoorius Magazine interviewed Itu on his journey in design, his love for calligraphy and training young designers. When it comes to design, personal and professional life almost seamlessly integrate for Itu Chaudhuri, lead partner, Itu Chaudhuri Design (lCD). Design became a fundamental part of his life the moment he was born into the family of… Continue reading kyoorius 2015 covers Itu’s life in design and the journey so far
Exploring Itu’s interest in calligraphy, type and design
Platform Magazine interviewed Itu on his parents’ art’s influence on his design and his interest in calligraphy. Itu Chaudhuri is, of course, known well for the work done by his eponymously named firm Itu Chaudhuri Design. But he is even better known amongst fellow designers as a typophile, systems thinker and an articulate practitioner of… Continue reading Exploring Itu’s interest in calligraphy, type and design
Eyes Wide Open: A travelogue celebrating design in Helsinki
Itu Chaudhuri writes for Outlook Traveller on his visit to Helsinki, the World Design Capital 2012. This piece was carried in the August 2010 issue. You already know Finland, though you may not know you know. There’s so much above the surface, rather than hidden below, that you can miss it altogether. Take my story, for… Continue reading Eyes Wide Open: A travelogue celebrating design in Helsinki