“The Nobel Committee has won the Bob Dylan Prize,” announced the Always Contrarian Everyman, or ACE, a lapsed academic I’d been introduced to by mutual friends, to help with some research on communications planning. “Only,” he continued, “that It gave it to itself, of course.” He checked my features to ensure that the inversion had… Continue reading Nobel, Dylan and the twilight of authority
Category: deep design
The Street, the Studio and Us
We learnt a lot about design, and about ourselves, in the last month. Our studio recently curated an exhibition, which pitted ten products by a Swiss product design firm against ten objects from our culture, to ‘tell their stories’. The pairings aren’t direct. Finding a counterpart requires a matching cultural context, which often doesn’t exist, so we tried… Continue reading The Street, the Studio and Us
University Logos: What’s Changed And Why It Matters
In India, the notion of the brand is both nascent and spreading at a gallop. States, NGOs, government bodies, spiritual leaders, cricket teams, and other once-unlikely entities are starting to receive marketing attention, so the brand is never far behind. It’s the new orthodoxy. University brands, an oxymoron in India until the 1990s, are a… Continue reading University Logos: What’s Changed And Why It Matters