Tag: brand

Requiem for the Music Store

First, the news. On a sad day for music lovers, especially those of the classical kind, the iconic music store Rhythm House, at Kalaghoda in Mumbai, shut down its online ordering service citing “obvious reasons”, in a message on its website on Valentine’s day. The physical shop shut down two months ago. That’s the end of countless hours spent there by rasiks (aficionados) in listening booths (what are those, you ask?) browsing the aisles, buying even; or c…

Physique Part 2: Is Your Brand Physique a Constraint or an Asset?

For many product categories, a brand’s products leave a deep, indelible imprint on the mind. I call it ‘physique’, drawing upon similar usage in the literature . It is a powerful stamp, often a defining one for some brands, more so than its logo or name. Its power comes from our automatic, helpless response to it, which precedes any formal or rational thinking. The idea is introduced more fully in my previous post . Since physique is defining for some brands, it can be…