Category: studio diaries

ICD is working with Outlook Traveller to redesign the monthly travel magazine. Bringing experiential travel to the hands of today’s reader. Here is a glimpse of how it’s going Asking the question, “how do we travel today?” Planning the sections, regulars, features.  Key identifiers—scribbles, black, bold serifs, signposts. The area of play: story titles with… Continue reading Outlook Traveller Magazine

ICD is currently working on a packaging project for a nature inspired beauty brand, Epique. Here is a look at what is happening in the studio

Rungta’s, a prominent tea maker in the markets on Bihar and UP adds another pack to its Real Gold series—Real Gold Perfect. With perfect it plans to enter new markets of Gujarat and ,dominated by Tata and Bagh Wakhri, with a proposition based tea’s richness and health benefits. Here is a glimpse of what has been brewing in the studio

ICD is currently working on a publication design project with Yaarbal. The book chronicles the author, Alana Hunt’s experiences in Kashmir which she has documented as conversations over cups of nun chai. Read about her journey here Here is a glimpse of what has been brewing in the studio

ICD is currently working on a signage project for Kishan Bagh. Extensive knowledge about the Thar habitat has been developed into a system of interpretation signs. This restored dune habitat in the southern face of the Nahargarh hill, Jaipur is meant to let people see how an undisturbed desert ecology flourishes. Read more about the Kishan… Continue reading Kishan Bagh