We are designing a pack for a beauty soap for young ladies. Playing around with colours, shapes and symbols. Take a look at the goings on: Playing around with visual depictions of softness and moisturising. Mood board compilations of visual cues incorporating keywords like soft, subtle, light, serene and feminine. In-depth explorations of colors, gradients… Continue reading Secret Temptation Soap
Category: studio diaries
Let’s experience the outdoors
After pioneering the adventure and activity based summer camp business, Exper Executive Education felt there was a clear and present need to create new products that could leverage these sites for active holidays for the whole family. “Let’s” offers engaging travel and holiday experiences. “Let’s” looks forward to crafting great adventure experiences like rafting, trekking, biking, surfing,… Continue reading Let’s experience the outdoors
Designspeak: Srijan brand book
Srijan started as a development company, 15 years ago, building content management system frameworks focussing on Drupal, an established, open-source technology in that space. Over the years, it moved away from CMS to solve wider technology problems for its clients—building solutions that entered the space of strategy and consulting. Taking a cue from its new… Continue reading Designspeak: Srijan brand book
Archives: Delhi Ethnographic Film Festival
Ethnography is not a word known to most. In the popular mind, it conjures up one of two images. Either it appears to present the strange and exotic as if it were ordinary, or it presents the every day and the banal as fascinating and worthy of deep analysis. We’re going back to a fun… Continue reading Archives: Delhi Ethnographic Film Festival
Wild Stone Sense
December 3 was World Disability Day. It’s the day we try to think of wheelchair ramps, large fonts and the like. But sometimes, it’s about seeing things differently. Our clients Wild Stone certainly did. They make grooming products that smell great. But this time, they decided to make a perfume for the non-sighted. Our pack… Continue reading Wild Stone Sense
CG Annual Report
The CG Annual Report is done and is with shareholders. For 14 years, Crompton Greaves Annual Reports have been designed by ICD. We’ve seen the company through several phases, through turnarounds, slumps, high flying ambitions and the eventual return to earth. Including the latest, with control passing into new hands. CG is a formidable company,… Continue reading CG Annual Report
Bringing Kria online
Kria has been around for 20 years as an offline business in furniture design and manufacturing. As the new normal in the post covid world demands an online presence for every brand, we are working with the Kria team to tell and reflect the brand story as well as enable online purchases. Two-in-one for companies… Continue reading Bringing Kria online
Cut and play
Back to school days with a stack of magazines, waste papers, and no brief. We took a break from our regular work and decided to try our hands at some good old collage making. One of our team members, Pradhyumn Kag who makes 10-minute collages every day. This rapid collage making hobby of his has… Continue reading Cut and play
Studio experiments
Experimentation was exempted from the lockdown. This time experiments from Mitul Grover, Ritu Kumari and Pradhyumn Kag. A lot of these are the fruits of exploring new software. What got them started on these trips? We’ll never know, but sometimes they stimulate new ideas to take forward into work. That might work for you too,… Continue reading Studio experiments
A radical digital design for a company which wants to fight cancer with a radical approach
While our client brings new age treatment and new hope for cancer patients, we design to reflect it in their website. Here’s a sneak peak— Exploring gradients for cancer and cure. The living organism—taming the untameable. A visual narrative of how the treatment works. Option 2: Exploring a lethal attack on the body vis-a-vis one form, many… Continue reading A radical digital design for a company which wants to fight cancer with a radical approach