Indian campaigns aren’t really designed in the usual sense, unlike in the US: logos, typefaces and imagery, thoughtfully created and effectively orchestrated. But widen the window of design to view communication, and the effectiveness of Indian campaigns pops into focus. Consider the campaign as a totality of impressions: actions, statements, media reports, symbolism, and the… Continue reading How’s the Josh?
Tag: bjp
Emotion Trumps Reason
There simply isn’t a good reason for the designer to take note of the Indian elections. And even less reason to call it and venture to guess the result. Apart from the obvious risks, the design lens seems too underpowered to bring an election into its focus. If one sees design as a primarily visual… Continue reading Emotion Trumps Reason