We are designing a website for Healthy Planet, a group of schools in Noida and Ghaziabad, Uttar Pradesh. In a world where education is being increasingly commercialised, compartmentalised and regimentalised, Healthy Planet schools stand out. The approach is unhurried and mindful. They look for the individual in each child and guide their learning using proven… Continue reading Healthy Planet website: play at work
Tag: marketing
rungta’s food packaging: grabbing eyeballs in a crowded category
Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
How’s the Josh?
Indian campaigns aren’t really designed in the usual sense, unlike in the US: logos, typefaces and imagery, thoughtfully created and effectively orchestrated. But widen the window of design to view communication, and the effectiveness of Indian campaigns pops into focus. Consider the campaign as a totality of impressions: actions, statements, media reports, symbolism, and the… Continue reading How’s the Josh?
Emotion Trumps Reason
There simply isn’t a good reason for the designer to take note of the Indian elections. And even less reason to call it and venture to guess the result. Apart from the obvious risks, the design lens seems too underpowered to bring an election into its focus. If one sees design as a primarily visual… Continue reading Emotion Trumps Reason
Dear Chief Design OfficerA Class Apart
Dear Chief Design Officer You don’t know me, but as Chairman of this company, I created and gave you your job. Congratulations on being the first Indian CDO in India of a major company. It’s up to you now to make my gamble work. It wasn’t easy to convince the board. Yes, we all agree… Continue reading Dear Chief Design OfficerA Class Apart
A Carol For A Brand New Christmas
In a saucepan, on medium heat, bring to a boil 3 cups of milk, a cup or so of heavy cream, 3 inch-long cinnamon sticks, vanilla (bean/pods or vanilla essence) and a teaspoon of grated nutmeg. Switch off the heat. Separately, beat 5 egg yolks and sugar until thick ribbons form. Slowly whisk in the… Continue reading A Carol For A Brand New Christmas
Visionary Position: Design on Top
Look around you and you likely wouldn’t know it, if you are reading this in print in a developing country, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation… Continue reading Visionary Position: Design on Top
Personality, the uber-construct in the modern ‘liking’ business
Whether simultaneously, or in stages, whether consciously or less so, design rests on two legs. The first concerns appropriateness, or shaping form to purpose. The other concerns liking, or the positive emotions she expects to evoke from the persons in whose life the object will have a role. The uber-construct in the modern liking business… Continue reading Personality, the uber-construct in the modern ‘liking’ business
Design to Consumer: I’m Not Sure We’ve Met?
Design, properly understood, is inherently social. Designers make objects and symbols, for the eventual use of other people, to fit into, or sometimes transform socially determined situations. So an invitation to ‘share a fresh perspective’ at a consumer summit, to an audience of marketers, should hardly have caused unease. But inquiry is born from unease;… Continue reading Design to Consumer: I’m Not Sure We’ve Met?