Category: inside stories

Name calling

Here is a consideration of INDIA, the acronym chosen by the opposition alliance, considered purely as a name and a strategic idea.  It’s from the perspective of our work in naming. We name entities (products, companies, brands) that are being born, and often rename others that are changing course.  Maybe the INDIA alliance is a… Continue reading Name calling

Gentleman Jack packaging: interpreting the classics   

We designed a special edition pack for Jack Daniel’s Gentleman Jack, the premium whiskey from the makers of Old No. 7.  The final pack has been out in the world for sometime. It feels like now is the right time to share the explorations and thinking that led to the final design.  Gentleman Jack is… Continue reading Gentleman Jack packaging: interpreting the classics   

AlchemLife packaging: making medicine packs effective

AlchemLife makes plant derived medicines. It draws on the 75 year experience of its parent, Alchem International, a leading manufacturer of plant actives, the compounds responsible for the healing properties. Distancing itself from the loosely defined ‘natural’ or ‘ayurvedic’ category with questionable efficacy. AlchemLife’s medicines are stacked and sold from the same shelves in pharmacies… Continue reading AlchemLife packaging: making medicine packs effective

rungta’s food packaging: grabbing eyeballs in a crowded category

Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category

Jack Daniel’s Festive Pack: dressing up a firang legend for desi festivities

We designed the festive packs for Jack Daniel’s Tennessee Whisky.  Owned by AlcoBev major, Brown Forman, Jack Daniel’s is a name known the world over.  Jack Daniel’s is as much a part of the American dream as the Ford Model T or the Silicon Valley. And it is one of America’s biggest exports—cultural and commercial. … Continue reading Jack Daniel’s Festive Pack: dressing up a firang legend for desi festivities

secret temptation cheer packaging: a day in the life of a damsel

We’re feeling young and pretty and sassy—all at once. A new project has infected our minds with memories of the heady days of youth. We’re putting ourselves in the minds and hearts of the starry eyed, college going girl next door. What goes on in her head as she steps out of the house—to the… Continue reading secret temptation cheer packaging: a day in the life of a damsel

Prodapt: adopting a new stance through design

Our client Prodapt, a software service provider to the world’s leading telcos, wants to rebrand itself in order to sell to a better class of customer and attract the best talent.  Potential clients and employees look for certain traits in a partner/employer. We put them on a spectrum. Our designs will have to reflect these… Continue reading Prodapt: adopting a new stance through design

Secret Temptation Talc: more than just beauty

A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far:  Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across. We explored a… Continue reading Secret Temptation Talc: more than just beauty

pando website

Pando is a freight management platform that helps businesses manage freight intelligently.  Network. Data. Insights. Analytics. All lead to active freight management that is at the heart of Pando. We played with different shapes, starting with the Pando ‘⬡’ to a cube, a pulse, and others to find the perfect visual representation. One line of… Continue reading pando website