Design, properly understood, is inherently social. Designers make objects and symbols, for the eventual use of other people, to fit into, or sometimes transform socially determined situations. So an invitation to ‘share a fresh perspective’ at a consumer summit, to an audience of marketers, should hardly have caused unease. But inquiry is born from unease;… Continue reading Design to Consumer: I’m Not Sure We’ve Met?
Tag: cheskin
Hidden In Plain View: Physique
Brands place a premium on attention, firing images and words shaped into messages to inform and persuade. Indeed, we live amidst a war for our attention, an exquisitely perishable wisp that lives in the now. But like breath, attention is a quick burning fuel that enables the flow of communication but does not add to… Continue reading Hidden In Plain View: Physique