AlchemLife makes plant derived medicines. It draws on the 75 year experience of its parent, Alchem International, a leading manufacturer of plant actives, the compounds responsible for the healing properties. Distancing itself from the loosely defined ‘natural’ or ‘ayurvedic’ category with questionable efficacy. AlchemLife’s medicines are stacked and sold from the same shelves in pharmacies… Continue reading AlchemLife packaging: making medicine packs effective
Tag: FMCG
rungta’s food packaging: grabbing eyeballs in a crowded category
Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Jack Daniel’s Festive Pack: dressing up a firang legend for desi festivities
We designed the festive packs for Jack Daniel’s Tennessee Whisky. Owned by AlcoBev major, Brown Forman, Jack Daniel’s is a name known the world over. Jack Daniel’s is as much a part of the American dream as the Ford Model T or the Silicon Valley. And it is one of America’s biggest exports—cultural and commercial. … Continue reading Jack Daniel’s Festive Pack: dressing up a firang legend for desi festivities
secret temptation cheer packaging: a day in the life of a damsel
We’re feeling young and pretty and sassy—all at once. A new project has infected our minds with memories of the heady days of youth. We’re putting ourselves in the minds and hearts of the starry eyed, college going girl next door. What goes on in her head as she steps out of the house—to the… Continue reading secret temptation cheer packaging: a day in the life of a damsel
Wild Stone Classic: history in a can
A few fortnights ago, Wild Stone, perfumers from Kalikata, known all over the land as the emperors of scent, came wafting into our old smithy. Demanding a vessel be fashioned for their new perfumes, not one but three, of a new class, mixed using formulas long thought lost. Musk is the scent of ancient beasts.… Continue reading Wild Stone Classic: history in a can
Secret Temptation Talc: more than just beauty
A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far: Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across. We explored a… Continue reading Secret Temptation Talc: more than just beauty
Secret Temptation Soap
We are designing a pack for a beauty soap for young ladies. Playing around with colours, shapes and symbols. Take a look at the goings on: Playing around with visual depictions of softness and moisturising. Mood board compilations of visual cues incorporating keywords like soft, subtle, light, serene and feminine. In-depth explorations of colors, gradients… Continue reading Secret Temptation Soap
Wild Stone Intense
Intense is the new upcoming no-gas deo range from Wild Stone. This new range had to be distinct from the current product range and be more uniform in its design. Wild Stone Intense, an upcoming competitor in the category, boasts of more fragrance and less aerosol, hence the apt name Intense. The same thought of… Continue reading Wild Stone Intense
No name, no brand
This truism is fundamental to branding—names elicit emotions such as trust, affection or happiness (Coca-Cola) and awe (Apple). Names like Apple and Pepsi may seem arbitrary, but they are pregnant with suggestion. A name greets the customer before he meets the product, and in the end it is the name that rides off alone into… Continue reading No name, no brand
Inside Story: Packaging Secret Temptation Deodorant Series
Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends… Continue reading Inside Story: Packaging Secret Temptation Deodorant Series