The 2019 economics Nobel Prize for Banerjee, Duflo and Kremer (hereafter, BDK) offers much to celebrate for Indians, Bengalis and Frenchwomen among others. Designers, in their modern role as global problem solvers, should join in. They have much to be inspired by. The practices of economics and design appear to have little in common. But they share common ground when… Continue reading Experiment and Reason
Tag: human behavior
Good design: It’s all in the mind
It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people. If you are looking for ways to use psychology to boost the value of your design rupee,… Continue reading Good design: It’s all in the mind