Every year, in late December, as the solstices approach—winter or summer, depending on your hemisphere—the design-trends-for-the-next-year articles appear, as if to beat the new year deadline. This false urgency exaggerates their significance: these aren’t catastrophic, black-swan events (wholly unpredictable—until they happen!) but slow processes already in motion. These ‘trends’ are tendentious and exist only in… Continue reading Now Trending
Tag: product
Good design: It’s all in the mind
It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people. If you are looking for ways to use psychology to boost the value of your design rupee,… Continue reading Good design: It’s all in the mind
Hello, Good Lookin’
In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things. Understandably so. Up until the 19th century, the word design meant a ‘pattern’, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a ‘manufactory’ in Moradabad. Even… Continue reading Hello, Good Lookin’
Brand Is UX, Or Something Like That
The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.