We are designing a website for Healthy Planet, a group of schools in Noida and Ghaziabad, Uttar Pradesh. In a world where education is being increasingly commercialised, compartmentalised and regimentalised, Healthy Planet schools stand out. The approach is unhurried and mindful. They look for the individual in each child and guide their learning using proven… Continue reading Healthy Planet website: play at work
Tag: design
rungta’s food packaging: grabbing eyeballs in a crowded category
Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Designspeak: Srijan brand book
Srijan started as a development company, 15 years ago, building content management system frameworks focussing on Drupal, an established, open-source technology in that space. Over the years, it moved away from CMS to solve wider technology problems for its clients—building solutions that entered the space of strategy and consulting. Taking a cue from its new… Continue reading Designspeak: Srijan brand book
Wild Stone Intense
Intense is the new upcoming no-gas deo range from Wild Stone. This new range had to be distinct from the current product range and be more uniform in its design. Wild Stone Intense, an upcoming competitor in the category, boasts of more fragrance and less aerosol, hence the apt name Intense. The same thought of… Continue reading Wild Stone Intense
Innovation and all that
If there’s a bigger darling than design these days, it’s innovation. We’re seeing a tendency to link, or in geo-political jargon, hyphenate them; in academese, conflate the two; at any rate, we’re &-ing them. Most will agree that It’s a Batman and Robin thing, and innovation is the caped crusader. Design belongs downstream. An enabler,… Continue reading Innovation and all that
Distress Signals
First, a recipe. Find some lettering, carefully painted or printed on something solid, like wood or metal, an old nameplate, maybe, Then get to work on it with sandpaper, until the edges of the letters vanish here and there, and the entire surface is pitted, scratched and otherwise damaged. Now dust it off and step… Continue reading Distress Signals
Experiment and Reason
The 2019 economics Nobel Prize for Banerjee, Duflo and Kremer (hereafter, BDK) offers much to celebrate for Indians, Bengalis and Frenchwomen among others. Designers, in their modern role as global problem solvers, should join in. They have much to be inspired by. The practices of economics and design appear to have little in common. But they share common ground when… Continue reading Experiment and Reason
Design and the future
Design, as a thinking style, is starting to be recognised for its contribution to tackling today’s most complex problems. Its role maybe even more important in the future, or the Future, that permanently fascinating horizon which occupies our dreams and fantasies. But not just in making the products and services of tomorrow. Design is practical… Continue reading Design and the future
Now Trending
Every year, in late December, as the solstices approach—winter or summer, depending on your hemisphere—the design-trends-for-the-next-year articles appear, as if to beat the new year deadline. This false urgency exaggerates their significance: these aren’t catastrophic, black-swan events (wholly unpredictable—until they happen!) but slow processes already in motion. These ‘trends’ are tendentious and exist only in… Continue reading Now Trending
Gilt and Pleasure
Draw a flower, carefully unfurling its petals. Follow the line of its sinuous stem, adding tendrils to its flow, extending and multiplying their curves, sprouting a bud here and a leaf exactly there. Repeat, with loose wrist and elegant variation, and an ornament is born. Surely making and looking at them an innocent even natural,… Continue reading Gilt and Pleasure