We designed a special edition pack for Jack Daniel’s Gentleman Jack, the premium whiskey from the makers of Old No. 7. The final pack has been out in the world for sometime. It feels like now is the right time to share the explorations and thinking that led to the final design. Gentleman Jack is… Continue reading Gentleman Jack packaging: interpreting the classics
Tag: packaging
A Seat At The High Table
For at least half a century, design has been seeking a seat at the high table. Its leaders, a motley bunch of academics, ‘visionaries’ and the odd forward-thinking practitioner, believe that design should have a greater influence in the public sphere. Why not a presence in government or at least on company boards? To get… Continue reading A Seat At The High Table