We presented ourselves to two potential clients last test cricket season. They were ‘pitches’, or they weren’t. This wordly, not worldly, confusion arises from a certain prickliness about pitches. In a typical pitch—perfect pitch?—you are expected to produce work as a preview to what you will achieve for the client. We say no to these.… Continue reading On the pitch
Tag: branding
The Three Ages of Olympic Logos
Everyone loves a new, public logo. It’s a polarising icon, and comments are free. So it is with Olympic logos. Deep Design seeks not to praise or bury them, but to discover the meaning interred into their bones. Olympic logos support a strong, coherent brand, adapting its unchanging core to a dynamic world. The logos… Continue reading The Three Ages of Olympic Logos
A Seat At The High Table
For at least half a century, design has been seeking a seat at the high table. Its leaders, a motley bunch of academics, ‘visionaries’ and the odd forward-thinking practitioner, believe that design should have a greater influence in the public sphere. Why not a presence in government or at least on company boards? To get… Continue reading A Seat At The High Table