Experimentation was exempted from the lockdown. This time experiments from Mitul Grover, Ritu Kumari and Pradhyumn Kag. A lot of these are the fruits of exploring new software. What got them started on these trips? We’ll never know, but sometimes they stimulate new ideas to take forward into work. That might work for you too,… Continue reading Studio experiments
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A radical digital design for a company which wants to fight cancer with a radical approach
While our client brings new age treatment and new hope for cancer patients, we design to reflect it in their website. Here’s a sneak peak— Exploring gradients for cancer and cure. The living organism—taming the untameable. A visual narrative of how the treatment works. Option 2: Exploring a lethal attack on the body vis-a-vis one form, many… Continue reading A radical digital design for a company which wants to fight cancer with a radical approach
Dear Office, your services are terminated
Six weeks ago, 16 days into the lockdown, we speculated on the deep design of a post-corona world. The analysis had layers, from ‘layer 1’, the physical spaces that we inhabit, to the psychological ‘layer 3’: the arguable, hard-to-spot, broad, themes, sentiments and anxieties. These themes govern societies, and it appears, governance itself. The Prime Minister’s… Continue reading Dear Office, your services are terminated
Espressionism
This column is a paean to Espresso machines—their beauty, ingenuity and Eden-like diversity. It is about this much loved, yet somehow under-appreciated component of the unique status that coffee occupies among the commodities we consume. Design has been a part of coffee’s changing dynamic. A global culture has formed around it. Its progression is a… Continue reading Espressionism
Not a flash in the pandemic
Speculating on post-coronavirus life is a raging contagion that infects the worker-from-home. Prior susceptibility is needed. It attacks the mind, causing fevered contemplation of the design of things in a post-corona world. It’s harmless: once you’ve read this, you can wash your hands and move on. Caveat: how the pandemic will play out is unknown.… Continue reading Not a flash in the pandemic
Outlook Traveller Magazine
ICD is working with Outlook Traveller to redesign the monthly travel magazine. Bringing experiential travel to the hands of today’s reader. Here is a glimpse of how it’s going Asking the question, “how do we travel today?” Planning the sections, regulars, features. Key identifiers—scribbles, black, bold serifs, signposts. The area of play: story titles with… Continue reading Outlook Traveller Magazine
Epique packaging
ICD is currently working on a packaging project for a nature inspired beauty brand, Epique. Here is a look at what is happening in the studio
Rungta’s Real Gold Perfect Packaging
Rungta’s, a prominent tea maker in the markets on Bihar and UP adds another pack to its Real Gold series—Real Gold Perfect. With perfect it plans to enter new markets of Gujarat and ,dominated by Tata and Bagh Wakhri, with a proposition based tea’s richness and health benefits. Here is a glimpse of what has been brewing in the studio
Clear and present danger
Some innovations succeed to the point of redefining the problem they tackle. Some give way to better ones, or having served their time, fade into the section of the graveyard reserved for the no-longer-needed. Yet others fail flagrantly, and quickly: tagged as laughable, or a good idea poorly executed, or ill timed. A broad consensus… Continue reading Clear and present danger
Cups of nun chai book
ICD is currently working on a publication design project with Yaarbal. The book chronicles the author, Alana Hunt’s experiences in Kashmir which she has documented as conversations over cups of nun chai. Read about her journey here Here is a glimpse of what has been brewing in the studio