Our client Prodapt, a software service provider to the world’s leading telcos, wants to rebrand itself in order to sell to a better class of customer and attract the best talent. Potential clients and employees look for certain traits in a partner/employer. We put them on a spectrum. Our designs will have to reflect these… Continue reading Prodapt: adopting a new stance through design
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Wild Stone Classic: history in a can
A few fortnights ago, Wild Stone, perfumers from Kalikata, known all over the land as the emperors of scent, came wafting into our old smithy. Demanding a vessel be fashioned for their new perfumes, not one but three, of a new class, mixed using formulas long thought lost. Musk is the scent of ancient beasts.… Continue reading Wild Stone Classic: history in a can
PR Daroz: How a life in clay takes shape
We are designing a book on the life and art of PR Daroz, the renowned ceramic artist. He works at the very edge of the Indian ceramic art scene—expanding the field through his experiments with clay and porcelain. A book for an artist—someone who appreciates and understands the value of experimentation and exploration deeply. We… Continue reading PR Daroz: How a life in clay takes shape
Secret Temptation Talc: more than just beauty
A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far: Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across. We explored a… Continue reading Secret Temptation Talc: more than just beauty
Secret Temptation Soap
We are designing a pack for a beauty soap for young ladies. Playing around with colours, shapes and symbols. Take a look at the goings on: Playing around with visual depictions of softness and moisturising. Mood board compilations of visual cues incorporating keywords like soft, subtle, light, serene and feminine. In-depth explorations of colors, gradients… Continue reading Secret Temptation Soap
pando website
Pando is a freight management platform that helps businesses manage freight intelligently. Network. Data. Insights. Analytics. All lead to active freight management that is at the heart of Pando. We played with different shapes, starting with the Pando ‘⬡’ to a cube, a pulse, and others to find the perfect visual representation. One line of… Continue reading pando website
Let’s experience the outdoors
After pioneering the adventure and activity based summer camp business, Exper Executive Education felt there was a clear and present need to create new products that could leverage these sites for active holidays for the whole family. “Let’s” offers engaging travel and holiday experiences. “Let’s” looks forward to crafting great adventure experiences like rafting, trekking, biking, surfing,… Continue reading Let’s experience the outdoors
Designspeak: Srijan brand book
Srijan started as a development company, 15 years ago, building content management system frameworks focussing on Drupal, an established, open-source technology in that space. Over the years, it moved away from CMS to solve wider technology problems for its clients—building solutions that entered the space of strategy and consulting. Taking a cue from its new… Continue reading Designspeak: Srijan brand book
Wild Stone Intense
Intense is the new upcoming no-gas deo range from Wild Stone. This new range had to be distinct from the current product range and be more uniform in its design. Wild Stone Intense, an upcoming competitor in the category, boasts of more fragrance and less aerosol, hence the apt name Intense. The same thought of… Continue reading Wild Stone Intense
Archives: Delhi Ethnographic Film Festival
Ethnography is not a word known to most. In the popular mind, it conjures up one of two images. Either it appears to present the strange and exotic as if it were ordinary, or it presents the every day and the banal as fascinating and worthy of deep analysis. We’re going back to a fun… Continue reading Archives: Delhi Ethnographic Film Festival