Tag: business

rungta’s food packaging: grabbing eyeballs in a crowded category

Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category

CG Annual Report

The CG Annual Report is done and is with shareholders. For 14 years, Crompton Greaves Annual Reports have been designed by ICD. We’ve seen the company through several phases, through turnarounds, slumps, high flying ambitions and the eventual return to earth.  Including the latest, with control passing into new hands. CG is a formidable company,… Continue reading CG Annual Report

Dear Office, your services are terminated

Six weeks ago, 16 days into the lockdown, we speculated on the deep design of a post-corona world. The analysis had layers, from ‘layer 1’, the physical spaces that we inhabit, to the psychological ‘layer 3’: the arguable, hard-to-spot, broad, themes, sentiments and anxieties. These themes govern societies, and it appears, governance itself. The Prime Minister’s… Continue reading Dear Office, your services are terminated

The vision-mission exercise

“We’re away on a mission-vision exercise,” said the client’s voice on the phone, speaking Hindi. ‘Vision’ sounded like what philologists call an echo word: a handy utterance meant to downplay the echoed word—mission, in this instance. Like we say ‘tax-vax’ or ‘college-shollege”. Mission-vission. That was two decades ago. These days, Deep Design often deals with… Continue reading The vision-mission exercise