Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Tag: design thinking
Designspeak: Srijan brand book
Srijan started as a development company, 15 years ago, building content management system frameworks focussing on Drupal, an established, open-source technology in that space. Over the years, it moved away from CMS to solve wider technology problems for its clients—building solutions that entered the space of strategy and consulting. Taking a cue from its new… Continue reading Designspeak: Srijan brand book
Not a flash in the pandemic
Speculating on post-coronavirus life is a raging contagion that infects the worker-from-home. Prior susceptibility is needed. It attacks the mind, causing fevered contemplation of the design of things in a post-corona world. It’s harmless: once you’ve read this, you can wash your hands and move on. Caveat: how the pandemic will play out is unknown.… Continue reading Not a flash in the pandemic
Innovation and all that
If there’s a bigger darling than design these days, it’s innovation. We’re seeing a tendency to link, or in geo-political jargon, hyphenate them; in academese, conflate the two; at any rate, we’re &-ing them. Most will agree that It’s a Batman and Robin thing, and innovation is the caped crusader. Design belongs downstream. An enabler,… Continue reading Innovation and all that