We designed a special edition pack for Jack Daniel’s Gentleman Jack, the premium whiskey from the makers of Old No. 7. The final pack has been out in the world for sometime. It feels like now is the right time to share the explorations and thinking that led to the final design. Gentleman Jack is… Continue reading Gentleman Jack packaging: interpreting the classics
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Healthy Planet website: play at work
We are designing a website for Healthy Planet, a group of schools in Noida and Ghaziabad, Uttar Pradesh. In a world where education is being increasingly commercialised, compartmentalised and regimentalised, Healthy Planet schools stand out. The approach is unhurried and mindful. They look for the individual in each child and guide their learning using proven… Continue reading Healthy Planet website: play at work
Sip branding: riding on a high
We’ve been waiting for the happy hour to share this with you, waiting for our high to wear off and make sense of what we did. Just how hazy recollections of a well-lubricated evening become clearer with time. We are branding and designing an identity for Sip. Sip is an AlcoBev delivery app, with plans… Continue reading Sip branding: riding on a high
Dylan to Dhillon: music in the office and beyond
I joined ICD a little over two years ago, my first job at a creative studio. I came here from the editor’s office of a social-development journal. And from day one I realised it was going to be very different here. There, my editor liked to work in a quiet setting. While a lot of… Continue reading Dylan to Dhillon: music in the office and beyond
AlchemLife packaging: making medicine packs effective
AlchemLife makes plant derived medicines. It draws on the 75 year experience of its parent, Alchem International, a leading manufacturer of plant actives, the compounds responsible for the healing properties. Distancing itself from the loosely defined ‘natural’ or ‘ayurvedic’ category with questionable efficacy. AlchemLife’s medicines are stacked and sold from the same shelves in pharmacies… Continue reading AlchemLife packaging: making medicine packs effective
rungta’s food packaging: grabbing eyeballs in a crowded category
Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Jack Daniel’s Festive Pack: dressing up a firang legend for desi festivities
We designed the festive packs for Jack Daniel’s Tennessee Whisky. Owned by AlcoBev major, Brown Forman, Jack Daniel’s is a name known the world over. Jack Daniel’s is as much a part of the American dream as the Ford Model T or the Silicon Valley. And it is one of America’s biggest exports—cultural and commercial. … Continue reading Jack Daniel’s Festive Pack: dressing up a firang legend for desi festivities
Photo books are more than photos
Ask designers and they would agree that editorial design projects are more labour of love than commercial work. Of these, photo books hold a special place in our hearts. We’re careful about the subjects we work with on these projects. Over the years we’ve turned down more requests for ‘coffee table books’ than we would… Continue reading Photo books are more than photos
secret temptation cheer packaging: a day in the life of a damsel
We’re feeling young and pretty and sassy—all at once. A new project has infected our minds with memories of the heady days of youth. We’re putting ourselves in the minds and hearts of the starry eyed, college going girl next door. What goes on in her head as she steps out of the house—to the… Continue reading secret temptation cheer packaging: a day in the life of a damsel
Sheela Foam identity: a legacy of leadership
Sheela Foam Ltd is India’s biggest foam manufacturer, a $2 billion publicly traded company with operations spanning Asia, Europe and Australia. Sleepwell, its flagship consumer comfort product brand is a household name in the country. A female founder-led enterprise, Sheela Foam has led the foam industry for the past 30 years out of the 50… Continue reading Sheela Foam identity: a legacy of leadership