After pioneering the adventure and activity based summer camp business, Exper Executive Education felt there was a clear and present need to create new products that could leverage these sites for active holidays for the whole family. “Let’s” offers engaging travel and holiday experiences. “Let’s” looks forward to crafting great adventure experiences like rafting, trekking, biking, surfing,… Continue reading Let’s experience the outdoors
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Designspeak: Srijan brand book
Srijan started as a development company, 15 years ago, building content management system frameworks focussing on Drupal, an established, open-source technology in that space. Over the years, it moved away from CMS to solve wider technology problems for its clients—building solutions that entered the space of strategy and consulting. Taking a cue from its new… Continue reading Designspeak: Srijan brand book
Wild Stone Intense
Intense is the new upcoming no-gas deo range from Wild Stone. This new range had to be distinct from the current product range and be more uniform in its design. Wild Stone Intense, an upcoming competitor in the category, boasts of more fragrance and less aerosol, hence the apt name Intense. The same thought of… Continue reading Wild Stone Intense
Archives: Delhi Ethnographic Film Festival
Ethnography is not a word known to most. In the popular mind, it conjures up one of two images. Either it appears to present the strange and exotic as if it were ordinary, or it presents the every day and the banal as fascinating and worthy of deep analysis. We’re going back to a fun… Continue reading Archives: Delhi Ethnographic Film Festival
a travel magazine for today’s traveller
Outlook Traveller, a well known monthly magazine based in India, focuses and dominates a more accessible, popular and economical space in travel; an alternative to its exclusive and luxurious counterparts. They reached out to us facing declining sales and readership. The reasons for which are many, but the biggest being the general shift in the… Continue reading a travel magazine for today’s traveller
Wild Stone Sense
December 3 was World Disability Day. It’s the day we try to think of wheelchair ramps, large fonts and the like. But sometimes, it’s about seeing things differently. Our clients Wild Stone certainly did. They make grooming products that smell great. But this time, they decided to make a perfume for the non-sighted. Our pack… Continue reading Wild Stone Sense
CG Annual Report
The CG Annual Report is done and is with shareholders. For 14 years, Crompton Greaves Annual Reports have been designed by ICD. We’ve seen the company through several phases, through turnarounds, slumps, high flying ambitions and the eventual return to earth. Including the latest, with control passing into new hands. CG is a formidable company,… Continue reading CG Annual Report
Design stories with Itu Chaudhuri
The brand website is the company’s face. The website will brand the business or organisation, with or without its permission, or direction. So designing a website—and even a transactional app in some cases— forces the owner and designer to confront questions. What is its core reason to exist, its role in the world? How does… Continue reading Design stories with Itu Chaudhuri
Bringing Kria online
Kria has been around for 20 years as an offline business in furniture design and manufacturing. As the new normal in the post covid world demands an online presence for every brand, we are working with the Kria team to tell and reflect the brand story as well as enable online purchases. Two-in-one for companies… Continue reading Bringing Kria online
Cut and play
Back to school days with a stack of magazines, waste papers, and no brief. We took a break from our regular work and decided to try our hands at some good old collage making. One of our team members, Pradhyumn Kag who makes 10-minute collages every day. This rapid collage making hobby of his has… Continue reading Cut and play