Cut and play

Back to school days with a stack of magazines, waste papers, and no brief. We took a break from our regular work and decided to try our hands at some good old collage making. One of our team members, Pradhyumn Kag who makes 10-minute collages every day. This rapid collage making hobby of his has… Continue reading Cut and play

We are Still Like this Only: Packaging Nostalgia, the Indian Way

It all started with a lament for the old packet of Gems, the iconic Cadbury brand that is embedded in memory as an essential currency of happiness and reward, as also a failsafe birthday cake decoration. Saying goodbye to our precious memories also makes us reflect on a legacy, for the next generation, that has… Continue reading We are Still Like this Only: Packaging Nostalgia, the Indian Way