Everyone loves a logo, or loves to hate one. Designing logos is the most easily understood example of the graphic designer’s work. Among the additions to visual culture since the 19th century, the logo ranks with television and cinema. Stand in Tokyo’s Ginza or New York’s Times Square and you will be overrun by them;… Continue reading Is it time to bury the logo?
Tag: olympics
The Three Ages of Olympic Logos
Everyone loves a new, public logo. It’s a polarising icon, and comments are free. So it is with Olympic logos. Deep Design seeks not to praise or bury them, but to discover the meaning interred into their bones. Olympic logos support a strong, coherent brand, adapting its unchanging core to a dynamic world. The logos… Continue reading The Three Ages of Olympic Logos