A design studio’s delayed rant on the Twitter DP change, largely confused as a rebranding to X.
Tag: logo
Let’s experience the outdoors
After pioneering the adventure and activity based summer camp business, Exper Executive Education felt there was a clear and present need to create new products that could leverage these sites for active holidays for the whole family. “Let’s” offers engaging travel and holiday experiences. “Let’s” looks forward to crafting great adventure experiences like rafting, trekking, biking, surfing,… Continue reading Let’s experience the outdoors
Designspeak: Srijan brand book
Srijan started as a development company, 15 years ago, building content management system frameworks focussing on Drupal, an established, open-source technology in that space. Over the years, it moved away from CMS to solve wider technology problems for its clients—building solutions that entered the space of strategy and consulting. Taking a cue from its new… Continue reading Designspeak: Srijan brand book
Signal to message ratio
The landscape of urban modernity, or the world that our grandparents grew up in, is defined by the volume and density of verbal and pictorial communication. Entire industries centre on it: news, marketing and advertising, and much of design. Yet a vast amount of communications may well be entirely wasted, or at least measured with… Continue reading Signal to message ratio
Sans and Sensibility
Here’s the news from typography, for the world: little things can count for a lot. In the logo and fashion design commentariat, much press has been devoted to the recent and clear trend of established, iconic fashion companies rebranding themselves with plain, sans-serif lettering, moving away from the classic forms of Roman, serif letters. A… Continue reading Sans and Sensibility
No name, no brand
This truism is fundamental to branding—names elicit emotions such as trust, affection or happiness (Coca-Cola) and awe (Apple). Names like Apple and Pepsi may seem arbitrary, but they are pregnant with suggestion. A name greets the customer before he meets the product, and in the end it is the name that rides off alone into… Continue reading No name, no brand
A League of Ordinary Gentlemen
Come summer, the armies gather their men for one last climactic campaign. Wounds and fatigue must be ignored, hidden or repaired, or else the bodies in question kept out of the unforgiving battle. Loyalties are re-configured, enemies and friends re-shuffled, or is it every man for himself? It will be dark, but it will be… Continue reading A League of Ordinary Gentlemen
Is it time to bury the logo?
Everyone loves a logo, or loves to hate one. Designing logos is the most easily understood example of the graphic designer’s work. Among the additions to visual culture since the 19th century, the logo ranks with television and cinema. Stand in Tokyo’s Ginza or New York’s Times Square and you will be overrun by them;… Continue reading Is it time to bury the logo?
Nobel, Dylan and the twilight of authority
“The Nobel Committee has won the Bob Dylan Prize,” announced the Always Contrarian Everyman, or ACE, a lapsed academic I’d been introduced to by mutual friends, to help with some research on communications planning. “Only,” he continued, “that It gave it to itself, of course.” He checked my features to ensure that the inversion had… Continue reading Nobel, Dylan and the twilight of authority
University Logos: What’s Changed And Why It Matters
In India, the notion of the brand is both nascent and spreading at a gallop. States, NGOs, government bodies, spiritual leaders, cricket teams, and other once-unlikely entities are starting to receive marketing attention, so the brand is never far behind. It’s the new orthodoxy. University brands, an oxymoron in India until the 1990s, are a… Continue reading University Logos: What’s Changed And Why It Matters