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Itu Chaudhuri Design

Tag: sports

The Three Ages of Olympic Logos

Everyone loves a new, public logo. It’s a polarising icon, and comments are free. So it is with Olympic logos. Deep Design seeks not to praise or bury them, but to discover the meaning interred into their bones. Olympic logos support a strong, coherent brand, adapting its unchanging core to a dynamic world. The logos… Continue reading The Three Ages of Olympic Logos

Published May 15, 2026
Categorized as deep design Tagged branding, culture, identity, logo, nationhood, olympics, sports

A League of Ordinary Gentlemen

Come summer, the armies gather their men for one last climactic campaign. Wounds and fatigue must be ignored, hidden or repaired, or else the bodies in question kept out of the unforgiving battle. Loyalties are re-configured, enemies and friends re-shuffled, or is it every man for himself? It will be dark, but it will be… Continue reading A League of Ordinary Gentlemen

Published April 14, 2017
Categorized as deep design Tagged cricket, IPL, logo, sports

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