The landscape of urban modernity, or the world that our grandparents grew up in, is defined by the volume and density of verbal and pictorial communication. Entire industries centre on it: news, marketing and advertising, and much of design. Yet a vast amount of communications may well be entirely wasted, or at least measured with… Continue reading Signal to message ratio
Tag: advertising
A Carol For A Brand New Christmas
In a saucepan, on medium heat, bring to a boil 3 cups of milk, a cup or so of heavy cream, 3 inch-long cinnamon sticks, vanilla (bean/pods or vanilla essence) and a teaspoon of grated nutmeg. Switch off the heat. Separately, beat 5 egg yolks and sugar until thick ribbons form. Slowly whisk in the… Continue reading A Carol For A Brand New Christmas
Love In The Time of Packaging
“It looks like a particularly unhealthy time to be a brand,” said the Slayer of Ordinary Design, a sardonic, sage and street-wise guru known more usually as The Sood, or sometimes the SOD, a term, as he pointed out, for a piece of turf—grass, earth and all. “First, “ said the Sod, easing into a… Continue reading Love In The Time of Packaging
Trending: The World In A Shade Card
It’s a modern, seasonal disease. The new year brings with it a thick flow of trend forecasts, cheery and sweeping, and we read them with the forgiving spirit that the holiday season demands. For Deep Design, it seems foolhardy to indulge, yet churlish to desist, so here’s a holiday smoothie on trends themselves. Some trend… Continue reading Trending: The World In A Shade Card
Brand Is UX, Or Something Like That
The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.