In the beginning was Ayurveda. Then came Baba Ramdev, and all Things were made by him. And begat he a shampoo-to-noodles empire, and all around him were vanquished. Patanjali Ayurveda (Rs 4000+ crore) is FMCG’s most salient brand, and the most analysed. A spectrum of theories tracks its rocket-like rise—a branded-house architecture, its distribution model,… Continue reading Bad Design, my Goodness!