Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Tag: food
Big Food, Small Food
If this hasn’t happened to you, make it happen. Go to a shiny modern retail store near you, and stroll the juice shelves. Your eye is caught by a glass bottle with a metal cap, a mini-replica of the milk bottles of your youth. You take in the charmingly ‘un’-designed bottle. Austere titling identifies the… Continue reading Big Food, Small Food