In the beginning was Ayurveda. Then came Baba Ramdev, and all Things were made by him. And begat he a shampoo-to-noodles empire, and all around him were vanquished. Patanjali Ayurveda (Rs 4000+ crore) is FMCG’s most salient brand, and the most analysed. A spectrum of theories tracks its rocket-like rise—a branded-house architecture, its distribution model,… Continue reading Bad Design, my Goodness!
Tag: retail
Love In The Time of Packaging
“It looks like a particularly unhealthy time to be a brand,” said the Slayer of Ordinary Design, a sardonic, sage and street-wise guru known more usually as The Sood, or sometimes the SOD, a term, as he pointed out, for a piece of turf—grass, earth and all. “First, “ said the Sod, easing into a… Continue reading Love In The Time of Packaging