Sheela Foam Ltd is India’s biggest foam manufacturer, a $2 billion publicly traded company with operations spanning Asia, Europe and Australia. Sleepwell, its flagship consumer comfort product brand is a household name in the country. A female founder-led enterprise, Sheela Foam has led the foam industry for the past 30 years out of the 50… Continue reading Sheela Foam identity: a legacy of leadership
Tag: typeface
Sans and Sensibility
Here’s the news from typography, for the world: little things can count for a lot. In the logo and fashion design commentariat, much press has been devoted to the recent and clear trend of established, iconic fashion companies rebranding themselves with plain, sans-serif lettering, moving away from the classic forms of Roman, serif letters. A… Continue reading Sans and Sensibility
By My Own Hand
You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and… Continue reading By My Own Hand