We are designing a website for Healthy Planet, a group of schools in Noida and Ghaziabad, Uttar Pradesh. In a world where education is being increasingly commercialised, compartmentalised and regimentalised, Healthy Planet schools stand out. The approach is unhurried and mindful. They look for the individual in each child and guide their learning using proven… Continue reading Healthy Planet website: play at work
Tag: lettering
rungta’s food packaging: grabbing eyeballs in a crowded category
Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Sheela Foam identity: a legacy of leadership
Sheela Foam Ltd is India’s biggest foam manufacturer, a $2 billion publicly traded company with operations spanning Asia, Europe and Australia. Sleepwell, its flagship consumer comfort product brand is a household name in the country. A female founder-led enterprise, Sheela Foam has led the foam industry for the past 30 years out of the 50… Continue reading Sheela Foam identity: a legacy of leadership
Distress Signals
First, a recipe. Find some lettering, carefully painted or printed on something solid, like wood or metal, an old nameplate, maybe, Then get to work on it with sandpaper, until the edges of the letters vanish here and there, and the entire surface is pitted, scratched and otherwise damaged. Now dust it off and step… Continue reading Distress Signals
Different strokes: Why we like calligraphy
Calligraphy is an enigma. Its enduring, popular appeal may let us take it for granted, obscuring the question of why, in the age of mechanical text, we revel so conspicuously in it. The first, easy answers heard most often—antiquity and beauty—are, by themselves, inadequate. Little of the antique survives in our consciousness. And simply quoting… Continue reading Different strokes: Why we like calligraphy
By My Own Hand
You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and… Continue reading By My Own Hand