It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people. If you are looking for ways to use psychology to boost the value of your design rupee,… Continue reading Good design: It’s all in the mind
Tag: design
Hello, Good Lookin’
In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things. Understandably so. Up until the 19th century, the word design meant a ‘pattern’, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a ‘manufactory’ in Moradabad. Even… Continue reading Hello, Good Lookin’
The Currency of Design
“I refuse to add to the chorus,” said DOPE, as the Designer Of Practically Everything was known to his colleagues, “dissing the Rs 2000 note’s design. Instead, let’s treat it as an occasion to ask explore what design means.” I looked sadly at the new Rs 2000 note my newspaper had sent for the interview.… Continue reading The Currency of Design
Brand Is UX, Or Something Like That
The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.
The Street, the Studio and Us
We learnt a lot about design, and about ourselves, in the last month. Our studio recently curated an exhibition, which pitted ten products by a Swiss product design firm against ten objects from our culture, to ‘tell their stories’. The pairings aren’t direct. Finding a counterpart requires a matching cultural context, which often doesn’t exist, so we tried… Continue reading The Street, the Studio and Us
University Logos: What’s Changed And Why It Matters
In India, the notion of the brand is both nascent and spreading at a gallop. States, NGOs, government bodies, spiritual leaders, cricket teams, and other once-unlikely entities are starting to receive marketing attention, so the brand is never far behind. It’s the new orthodoxy. University brands, an oxymoron in India until the 1990s, are a… Continue reading University Logos: What’s Changed And Why It Matters