Specialists vs Generalists

A human being, wrote sci-fi writer Robert Heinlein, should be able to fight, write poetry and die gallantly, among 18 more things. Specialisation, he famously said, is for insects. This is typical of the scorn for specialisation shown humanists. They romance generalism, specialisation’s antithetical shadow, extolling its unbounded roaming, its quest for wisdom, universality, and a… Continue reading Specialists vs Generalists

The Business of Consulting

In the last decade, the more far-seeing set of mature, large businesses has been making hopeful approaches towards design. Their ardour comes from seeing design as a source of competitive advantage, and has been reported on widely. This column, too: we labelled Apple, Airbnb, Google and their increasing tribe as ‘digital darlings’. In their wake,… Continue reading The Business of Consulting

A Class Apart

A drawing room sofa upholstered with bold graphics runs the risk of showing poor taste. But sofa cushions, by convention, are a license for graphic fun. My sofa set sports a smart black and white set (pictured) of four, with printed and crudely embroidered naive drawings. They picture: a bicycle; a hand pulled rickshaw; an… Continue reading A Class Apart

Good design: It’s all in the mind

It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people. If you are looking for ways to use psychology to boost the value of your design rupee,… Continue reading Good design: It’s all in the mind

Hello, Good Lookin’

In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things. Understandably so. Up until the 19th century, the word design meant a ‘pattern’, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a ‘manufactory’ in Moradabad. Even… Continue reading Hello, Good Lookin’