A few fortnights ago, Wild Stone, perfumers from Kalikata, known all over the land as the emperors of scent, came wafting into our old smithy. Demanding a vessel be fashioned for their new perfumes, not one but three, of a new class, mixed using formulas long thought lost. Musk is the scent of ancient beasts.… Continue reading Wild Stone Classic: history in a can
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Wild Stone Intense
Intense is the new upcoming no-gas deo range from Wild Stone. This new range had to be distinct from the current product range and be more uniform in its design. Wild Stone Intense, an upcoming competitor in the category, boasts of more fragrance and less aerosol, hence the apt name Intense. The same thought of… Continue reading Wild Stone Intense
Wild Stone Sense
December 3 was World Disability Day. It’s the day we try to think of wheelchair ramps, large fonts and the like. But sometimes, it’s about seeing things differently. Our clients Wild Stone certainly did. They make grooming products that smell great. But this time, they decided to make a perfume for the non-sighted. Our pack… Continue reading Wild Stone Sense
Inside Story: Packaging Secret Temptation Deodorant Series
Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends… Continue reading Inside Story: Packaging Secret Temptation Deodorant Series