A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far: Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across. We explored a… Continue reading Secret Temptation Talc: more than just beauty
Category: inside stories
pando website
Pando is a freight management platform that helps businesses manage freight intelligently. Network. Data. Insights. Analytics. All lead to active freight management that is at the heart of Pando. We played with different shapes, starting with the Pando ‘⬡’ to a cube, a pulse, and others to find the perfect visual representation. One line of… Continue reading pando website
Wild Stone Intense
Intense is the new upcoming no-gas deo range from Wild Stone. This new range had to be distinct from the current product range and be more uniform in its design. Wild Stone Intense, an upcoming competitor in the category, boasts of more fragrance and less aerosol, hence the apt name Intense. The same thought of… Continue reading Wild Stone Intense
a travel magazine for today’s traveller
Outlook Traveller, a well known monthly magazine based in India, focuses and dominates a more accessible, popular and economical space in travel; an alternative to its exclusive and luxurious counterparts. They reached out to us facing declining sales and readership. The reasons for which are many, but the biggest being the general shift in the… Continue reading a travel magazine for today’s traveller
No name, no brand
This truism is fundamental to branding—names elicit emotions such as trust, affection or happiness (Coca-Cola) and awe (Apple). Names like Apple and Pepsi may seem arbitrary, but they are pregnant with suggestion. A name greets the customer before he meets the product, and in the end it is the name that rides off alone into… Continue reading No name, no brand
Inside Story: Packaging Secret Temptation Deodorant Series
Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends… Continue reading Inside Story: Packaging Secret Temptation Deodorant Series
Indian Embassy Hacks: A Joke On Us?
Recently several Indian Embassy websites were hacked by Kapustkiy & Kasimierz L 2 Pentesters from Netherland, using the most basic security hack of SQL Injection. And it doesn’t end there: Yes, they are making fun of India and the worst part is that they are right. The Pentesters Pentesters are White / Grey hat hackers that… Continue reading Indian Embassy Hacks: A Joke On Us?
The Hamburger is an Important Part of My Web Diet. Don’t Kill it Just Yet.
Hamburger menu bashing is a popular theme on almost every blog, worth its salt, writing on UX/UI. Thankfully it’s a debate, not a conclusion (here’s one). And the hamburger saviours have enough of a voice, for me to not feel nervous as I write this. It Ain’t Necessarily So Josh Constine of Techcrunch has successfully argued that… Continue reading The Hamburger is an Important Part of My Web Diet. Don’t Kill it Just Yet.
We are Still Like this Only: Packaging Nostalgia, the Indian Way
It all started with a lament for the old packet of Gems, the iconic Cadbury brand that is embedded in memory as an essential currency of happiness and reward, as also a failsafe birthday cake decoration. Saying goodbye to our precious memories also makes us reflect on a legacy, for the next generation, that has… Continue reading We are Still Like this Only: Packaging Nostalgia, the Indian Way