Author: admin

two golds at Digipub World 2018

Our work won two golds at Digipub World 2018, with Quint winning ‘Best website redesign’ and Re:Reader scooping up ‘Best innovation in publishing (english)’  See some images from the ceremony:

Published
Categorized as featured

a talk on the convergence of technology and design at Pearl Academy

Itu joined Pearl Academy’s #ReinventDesign event organised by HP and IndieFolio Network He gave a lecture on the convergence of technology and design. He talked about building an ‘X-ray’— the habits and attitudes that help designers thrive with technology. Here are some images from the event 

Published
Categorized as featured

By My Own Hand

You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and… Continue reading By My Own Hand

The vision-mission exercise

“We’re away on a mission-vision exercise,” said the client’s voice on the phone, speaking Hindi. ‘Vision’ sounded like what philologists call an echo word: a handy utterance meant to downplay the echoed word—mission, in this instance. Like we say ‘tax-vax’ or ‘college-shollege”. Mission-vission. That was two decades ago. These days, Deep Design often deals with… Continue reading The vision-mission exercise

The Business of Consulting

In the last decade, the more far-seeing set of mature, large businesses has been making hopeful approaches towards design. Their ardour comes from seeing design as a source of competitive advantage, and has been reported on widely. This column, too: we labelled Apple, Airbnb, Google and their increasing tribe as ‘digital darlings’. In their wake,… Continue reading The Business of Consulting

A Class Apart

A drawing room sofa upholstered with bold graphics runs the risk of showing poor taste. But sofa cushions, by convention, are a license for graphic fun. My sofa set sports a smart black and white set (pictured) of four, with printed and crudely embroidered naive drawings. They picture: a bicycle; a hand pulled rickshaw; an… Continue reading A Class Apart