Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Tag: india
A Class Apart
A drawing room sofa upholstered with bold graphics runs the risk of showing poor taste. But sofa cushions, by convention, are a license for graphic fun. My sofa set sports a smart black and white set (pictured) of four, with printed and crudely embroidered naive drawings. They picture: a bicycle; a hand pulled rickshaw; an… Continue reading A Class Apart