We’re feeling young and pretty and sassy—all at once. A new project has infected our minds with memories of the heady days of youth. We’re putting ourselves in the minds and hearts of the starry eyed, college going girl next door. What goes on in her head as she steps out of the house—to the… Continue reading secret temptation cheer packaging: a day in the life of a damsel
Sheela Foam identity: a legacy of leadership
Sheela Foam Ltd is India’s biggest foam manufacturer, a $2 billion publicly traded company with operations spanning Asia, Europe and Australia. Sleepwell, its flagship consumer comfort product brand is a household name in the country. A female founder-led enterprise, Sheela Foam has led the foam industry for the past 30 years out of the 50… Continue reading Sheela Foam identity: a legacy of leadership
Prodapt: adopting a new stance through design
Our client Prodapt, a software service provider to the world’s leading telcos, wants to rebrand itself in order to sell to a better class of customer and attract the best talent. Potential clients and employees look for certain traits in a partner/employer. We put them on a spectrum. Our designs will have to reflect these… Continue reading Prodapt: adopting a new stance through design
Wild Stone Classic: history in a can
A few fortnights ago, Wild Stone, perfumers from Kalikata, known all over the land as the emperors of scent, came wafting into our old smithy. Demanding a vessel be fashioned for their new perfumes, not one but three, of a new class, mixed using formulas long thought lost. Musk is the scent of ancient beasts.… Continue reading Wild Stone Classic: history in a can
sunstone eduversity: redefining management education in india
Sunstone Eduversity is founded on the belief that given the right education and exposure everyone has the potential to become a managerial professional, regardless of their prior experiences and location.
PR Daroz: How a life in clay takes shape
We are designing a book on the life and art of PR Daroz, the renowned ceramic artist. He works at the very edge of the Indian ceramic art scene—expanding the field through his experiments with clay and porcelain. A book for an artist—someone who appreciates and understands the value of experimentation and exploration deeply. We… Continue reading PR Daroz: How a life in clay takes shape
Secret Temptation Talc: more than just beauty
A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far: Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across. We explored a… Continue reading Secret Temptation Talc: more than just beauty
Secret Temptation Soap
We are designing a pack for a beauty soap for young ladies. Playing around with colours, shapes and symbols. Take a look at the goings on: Playing around with visual depictions of softness and moisturising. Mood board compilations of visual cues incorporating keywords like soft, subtle, light, serene and feminine. In-depth explorations of colors, gradients… Continue reading Secret Temptation Soap
pando website
Pando is a freight management platform that helps businesses manage freight intelligently. Network. Data. Insights. Analytics. All lead to active freight management that is at the heart of Pando. We played with different shapes, starting with the Pando ‘⬡’ to a cube, a pulse, and others to find the perfect visual representation. One line of… Continue reading pando website
alchemlife website: the power of plants
The human body can heal itself—with a little help from nature. The use of plants in healing the human body is as old as history itself. But, traditional schools of medicine lack consistency and reliability. Phytotherapy is the modern science that brings tested principles of pharmacology to the traditional knowledge of medicine to create phytoceuticals, plant based medicines that are safe and highly effective. We are designing a website for AlchemLife, leaders of the phytotherapy r…