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Itu Chaudhuri Design

Tag: tenders

On the pitch

We presented ourselves to two potential clients last test cricket season. They were ‘pitches’, or they weren’t.  This wordly, not worldly, confusion arises from a certain prickliness about pitches.  In a typical pitch—perfect pitch?—you are expected to produce work as a preview to what you will achieve for the client. We say no to these.… Continue reading On the pitch

Published May 15, 2026
Categorized as inside stories Tagged branding, business, design, identity design, IIM, ISB, logo, marketing, MBA, pitch, tenders

This post was last modified by Aditya

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