a travel magazine for today’s traveller

Outlook Traveller, a well known monthly magazine based in India, focuses and dominates a more accessible, popular and economical space in travel; an alternative to its exclusive and luxurious counterparts. They reached out to us facing declining sales and readership. The reasons for which are many, but the biggest being the general shift in the… Continue reading a travel magazine for today’s traveller

Wild Stone Sense

December 3 was World Disability Day. It’s the day we try to think of wheelchair ramps, large fonts and the like. But sometimes, it’s about seeing things differently. Our clients Wild Stone certainly did. They make grooming products that smell great. But this time, they decided to make a perfume for the non-sighted. Our pack… Continue reading Wild Stone Sense

CG Annual Report

The CG Annual Report is done and is with shareholders. For 14 years, Crompton Greaves Annual Reports have been designed by ICD. We’ve seen the company through several phases, through turnarounds, slumps, high flying ambitions and the eventual return to earth.  Including the latest, with control passing into new hands. CG is a formidable company,… Continue reading CG Annual Report

Design stories with Itu Chaudhuri

The brand website is the company’s face. The website will brand the business or organisation, with or without its permission, or direction. So designing a website—and even a transactional app in some cases— forces the owner and designer to confront questions. What is its core reason to exist, its role in the world? How does… Continue reading Design stories with Itu Chaudhuri

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Bringing Kria online

Kria has been around for 20 years as an offline business in furniture design and manufacturing. As the new normal in the post covid world demands an online presence for every brand, we are working with the Kria team to tell and reflect the brand story as well as enable online purchases. Two-in-one for companies… Continue reading Bringing Kria online

Cut and play

Back to school days with a stack of magazines, waste papers, and no brief. We took a break from our regular work and decided to try our hands at some good old collage making. One of our team members, Pradhyumn Kag who makes 10-minute collages every day. This rapid collage making hobby of his has… Continue reading Cut and play

Studio experiments

Experimentation was exempted from the lockdown. This time experiments from Mitul Grover, Ritu Kumari and Pradhyumn Kag. A lot of these are the fruits of exploring new software. What got them started on these trips? We’ll never know, but sometimes they stimulate new ideas to take forward into work. That might work for you too,… Continue reading Studio experiments

A radical digital design for a company which wants to fight cancer with a radical approach

While our client brings new age treatment and new hope for cancer patients, we design to reflect it in their website. Here’s a sneak peak— Exploring gradients for cancer and cure. The living organism—taming the untameable. A visual narrative of how the treatment works. Option 2: Exploring a lethal attack on the body vis-a-vis one form, many… Continue reading A radical digital design for a company which wants to fight cancer with a radical approach

Dear Office, your services are terminated

Six weeks ago, 16 days into the lockdown, we speculated on the deep design of a post-corona world. The analysis had layers, from ‘layer 1’, the physical spaces that we inhabit, to the psychological ‘layer 3’: the arguable, hard-to-spot, broad, themes, sentiments and anxieties. These themes govern societies, and it appears, governance itself. The Prime Minister’s… Continue reading Dear Office, your services are terminated