Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends… Continue reading Inside Story: Packaging Secret Temptation Deodorant Series
Tag: FMCG
Hidden In Plain View: Physique
Brands place a premium on attention, firing images and words shaped into messages to inform and persuade. Indeed, we live amidst a war for our attention, an exquisitely perishable wisp that lives in the now. But like breath, attention is a quick burning fuel that enables the flow of communication but does not add to… Continue reading Hidden In Plain View: Physique
Bad Design, my Goodness!
In the beginning was Ayurveda. Then came Baba Ramdev, and all Things were made by him. And begat he a shampoo-to-noodles empire, and all around him were vanquished. Patanjali Ayurveda (Rs 4000+ crore) is FMCG’s most salient brand, and the most analysed. A spectrum of theories tracks its rocket-like rise—a branded-house architecture, its distribution model,… Continue reading Bad Design, my Goodness!
We are Still Like this Only: Packaging Nostalgia, the Indian Way
It all started with a lament for the old packet of Gems, the iconic Cadbury brand that is embedded in memory as an essential currency of happiness and reward, as also a failsafe birthday cake decoration. Saying goodbye to our precious memories also makes us reflect on a legacy, for the next generation, that has… Continue reading We are Still Like this Only: Packaging Nostalgia, the Indian Way