Look around you and you likely wouldn’t know it, if you are reading this in print in a developing country, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation… Continue reading Visionary Position: Design on Top
a kyoorius blue elephant for Witness
Our book design for ‘Witness’ wins Kyoorius Design Awards 2017 under ‘Culture, Art & Design Books’. Here is a behind the scenes look at the making of ‘Witness’
Good design: It’s all in the mind
It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people. If you are looking for ways to use psychology to boost the value of your design rupee,… Continue reading Good design: It’s all in the mind
Lisa talks about the future of UX and AI at UxNow, IIT Delhi
Lisa Rath shares her thoughts at the UXNow event at IIT Delhi. Talking about the future of UX she challenges parallels drawn between UX (user experience) and other disciplines like AI (artificial intelligence). A popular one—Can AI make UX/UI practitioners obsolete? She says the future of UX is in the past and we are rooting for… Continue reading Lisa talks about the future of UX and AI at UxNow, IIT Delhi
Personality, the uber-construct in the modern ‘liking’ business
Whether simultaneously, or in stages, whether consciously or less so, design rests on two legs. The first concerns appropriateness, or shaping form to purpose. The other concerns liking, or the positive emotions she expects to evoke from the persons in whose life the object will have a role. The uber-construct in the modern liking business… Continue reading Personality, the uber-construct in the modern ‘liking’ business
NDTV interviews Lisa for the ‘re:reader’ launch
NDTV interviews Lisa Rath before the launch of Re:Reader at our studio. Here are a few behind the scene shots.
ICD launches ‘Re:Reader’
‘Re:Reader’ a digital experience celebrating Arundhati Roy’s ‘The Ministry of Utmost Happiness’. “I’d call it Utmost Perennial. It’s a new, fun way of introducing a book to people who haven’t read it. And another way of enjoying it for people who have. And it’ll be out there—everywhere— without an expiry date. Really lovely.” — Arundhati Roy.… Continue reading ICD launches ‘Re:Reader’
Creative Gaga ‘the graduate hiring’ special features Itu and Lisa
The latest issue of Creative Gaga featured Itu Chaudhuri and Lisa Rath. Labled as ‘the graduate hiring special’ the issue explores different views from many well-known studio owners and senior designers. Get your copy here
Hello, Good Lookin’
In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things. Understandably so. Up until the 19th century, the word design meant a ‘pattern’, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a ‘manufactory’ in Moradabad. Even… Continue reading Hello, Good Lookin’
Love In The Time of Packaging
“It looks like a particularly unhealthy time to be a brand,” said the Slayer of Ordinary Design, a sardonic, sage and street-wise guru known more usually as The Sood, or sometimes the SOD, a term, as he pointed out, for a piece of turf—grass, earth and all. “First, “ said the Sod, easing into a… Continue reading Love In The Time of Packaging