Witness wins ‘Best Visual Communication: Publication’ at CII 2017

Witness wins CII Design Excellence Award 2017 for ‘Best Visual Communication: Publication’.  Presented as a case file to collect and preserve a bundle of evidence, stitched together for visual narration. Interjected with physical stimulus; varying formats, gatefolds, postcards, animations, with a chronologically ordered ‘yellow paper’ reference section. Witness shocks, surprises, and creates an evocative, cinematic… Continue reading Witness wins ‘Best Visual Communication: Publication’ at CII 2017

Yaarbal identity, in book winner at Kyoorius 2017

Our logo design for Yaarbal was declared as Kyoorius in-book winner 2017 in branding and identity category. Firing a shot for independent publishing, Yaarbal presents a platform to arts, artists and subjects that are often left out by mainstream publishers. Represented by a ‘catapult’ integrated with a bold ‘Y’, Yaarbal’s identity depicts its mission to swim… Continue reading Yaarbal identity, in book winner at Kyoorius 2017

a kyoorius blue elephant for Witness

Our book design for ‘Witness’ wins Kyoorius Design Awards 2017 under ‘Culture, Art & Design Books’. Here is a behind the scenes look at the making of ‘Witness’

Good design: It’s all in the mind

It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people. If you are looking for ways to use psychology to boost the value of your design rupee,… Continue reading Good design: It’s all in the mind

Lisa talks about the future of UX and AI at UxNow, IIT Delhi

Lisa Rath shares her thoughts at the UXNow event at IIT Delhi. Talking about the future of UX she challenges parallels drawn between UX (user experience) and other disciplines like AI (artificial intelligence). A popular one—Can AI make UX/UI practitioners obsolete? She says the future of UX is in the past and we are rooting for… Continue reading Lisa talks about the future of UX and AI at UxNow, IIT Delhi

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Personality, the uber-construct in the modern ‘liking’ business

Whether simultaneously, or in stages, whether consciously or less so, design rests on two legs. The first concerns appropriateness, or shaping form to purpose. The other concerns liking, or the positive emotions she expects to evoke from the persons in whose life the object will have a role. The uber-construct in the modern liking business… Continue reading Personality, the uber-construct in the modern ‘liking’ business