Long-time client Rungta’s wants to enter the packaged foods category. We have been asked to design packs for three products—namkeen, pasta and dry fruits. The category is crowded with a diverse range of pack designs. It’s an all-out fight for share of eye. When it comes to pack architecture, there seem to be multiple approaches… Continue reading rungta’s food packaging: grabbing eyeballs in a crowded category
Tag: letterforms
Different strokes: Why we like calligraphy
Calligraphy is an enigma. Its enduring, popular appeal may let us take it for granted, obscuring the question of why, in the age of mechanical text, we revel so conspicuously in it. The first, easy answers heard most often—antiquity and beauty—are, by themselves, inadequate. Little of the antique survives in our consciousness. And simply quoting… Continue reading Different strokes: Why we like calligraphy