‘Re:Reader’ a digital experience celebrating Arundhati Roy’s ‘The Ministry of Utmost Happiness’. “I’d call it Utmost Perennial. It’s a new, fun way of introducing a book to people who haven’t read it. And another way of enjoying it for people who have. And it’ll be out there—everywhere— without an expiry date. Really lovely.” — Arundhati Roy.… Continue reading ICD launches ‘Re:Reader’
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Creative Gaga ‘the graduate hiring’ special features Itu and Lisa
The latest issue of Creative Gaga featured Itu Chaudhuri and Lisa Rath. Labled as ‘the graduate hiring special’ the issue explores different views from many well-known studio owners and senior designers. Get your copy here
Hello, Good Lookin’
In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things. Understandably so. Up until the 19th century, the word design meant a ‘pattern’, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a ‘manufactory’ in Moradabad. Even… Continue reading Hello, Good Lookin’
Love In The Time of Packaging
“It looks like a particularly unhealthy time to be a brand,” said the Slayer of Ordinary Design, a sardonic, sage and street-wise guru known more usually as The Sood, or sometimes the SOD, a term, as he pointed out, for a piece of turf—grass, earth and all. “First, “ said the Sod, easing into a… Continue reading Love In The Time of Packaging
Inside Story: Packaging Secret Temptation Deodorant Series
Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends… Continue reading Inside Story: Packaging Secret Temptation Deodorant Series
Redesigning a legacy: The Hindu website redesign covered by Indian Printer & Publisher
Naresh Khanna, editor, Indian Printer and Publisher in conversation with the ICD design team led by Lisa Rath and the Hindu editorial team uncovering the Hindu website redesign story. In early 2015, when one of the country’s most respected English dailies, The Hindu, decided it was time to redesign its popular website, it engaged Delhi-based… Continue reading Redesigning a legacy: The Hindu website redesign covered by Indian Printer & Publisher
Indian Express on Witness
Indian Express reviewed Witness in a piece titled ‘The Book of Wounds’. “Witness is a book of enormous collaboration and camaraderie. Kak’s editorial skill is matched by powerful design and production by the studio of Itu Chaudhuri.”- Indian Express Read the full article here
A League of Ordinary Gentlemen
Come summer, the armies gather their men for one last climactic campaign. Wounds and fatigue must be ignored, hidden or repaired, or else the bodies in question kept out of the unforgiving battle. Loyalties are re-configured, enemies and friends re-shuffled, or is it every man for himself? It will be dark, but it will be… Continue reading A League of Ordinary Gentlemen
Design to Consumer: I’m Not Sure We’ve Met?
Design, properly understood, is inherently social. Designers make objects and symbols, for the eventual use of other people, to fit into, or sometimes transform socially determined situations. So an invitation to ‘share a fresh perspective’ at a consumer summit, to an audience of marketers, should hardly have caused unease. But inquiry is born from unease;… Continue reading Design to Consumer: I’m Not Sure We’ve Met?
impact of design, a discussion by #changemakers at #PearlWhatsNext
#PearlWhatsNext was conducted by Pearl Academy. Itu joined the event as part of #changemakers and shared his views on ‘Impact of Design’. Here are some selected shots from the event.